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State Farm, the household name insurance company, has launched a program that would enlist hundreds of staff volunteers across the country to distribute LGBTQ-themed books to teachers, community centers, and libraries, explicitly targeting children as young as kindergartners.

In collaboration with the GenderCool Project, State Farm aims to “help diversify classroom, community center and library bookshelves with a collection of books to help bring clarity and understanding to the national conversation about Being Transgender, Inclusive and Non-Binary,” an employee whistleblower email obtained by Consumers’ Research, dated January 18, 2022, reveals.

“The project’s goal is to increase representation of LGBTQ+ books and support out communities in having challenging, important and empowering conversations with children Age 5+,” the email from Jose Soto, State Farm’s Corporate Responsibility Analyst, to all Florida agents reads. Read more»


State Farm reverses policy. Read more» (HT: Darrell Todd Maurina)

Caroline Downey | State Farm Launches Program to Distribute LGBTQ Books to Kindergartners  | May 23, 2022


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  1. I was horrified by this article. So much so, I wrote to my State Farm agent for their view. Prov 18:17. Not sure what to do about it. But it seems like supporting this kind of wickedness and child abuse is potentially criminal, or, if not, it should be.

    • Just as horrifying is that your agent is probably on board with all of this degenerate insanity, or else he/she will keep their mouth shut about it for fear of losing his/her job. In fact, if your agent does happen to oppose this degeneracy and dared to express even the slightest criticism of the LGBTQ+ agenda on social media, that would be grounds for termination right there. Almost all major insurance and banking companies have made it their official policy that their employees’ comments on social media, even if posted from outside the workplace on their own time and from the privacy of their own home, can still be construed as “discrimination” and “harassment” if they are at all critical of the “gay community” (sic), etc.

      Free speech? No such thing! Speech is only “free” so long as you don’t offend the wrong people.

  2. Snake Farm may come to regret this move. As much as I hate to use the old term, “silent majority,” I believe that there is a significant demographic that does not go along with this kind of subversive activity. And many of them may be policy holders.

  3. Somebody help me . . . I was taught that females had two “x” chromosomes while males had an “x” and a “y” chromosome.

    What has changed? Do the chromosomes lie?

  4. It appears that State Farm has pulled their support for this project as of yesterday (5/23). It is my understanding that the calls and letters from their agents, share holders, and policy holders prompted this decision. Here is part of their email to agents and staff members written by VP of Public Affairs, Victor Terry:

    “State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries. This program that included books about gender identity was intended to promote inclusivity. We will no longer support that program.”

    “Conversations about gender and identity should happen at home with parents. We don’t support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations.”

    Take it for what it is worth. I seriously doubt that the letter indicates any significant philosophical shift at State farm, but at least you know the rest of the story.

  5. The dirty little secret is that almost all corporate jobs are boring, repetitive, and could probably be done by an intelligent 5th grader.

    So all the bright young things at Corporate start looking around for things that are edgy, exciting, and have that frisson that you just don’t get from filing duplicate claim forms or recording expenses for toilet paper and paper clips all day. And this is the result.

    Top management, meanwhile, having been brainwashed by consultants that they have to look to the “markets and consumers of the future” and have “paradigm shifts” and “be agents of change” and other similar nonsense, are all too happy to sign on, confident that they are doing the right thing and will be lauded in business schools for years to come for their vision and forward thinking.

    Until, of course, reality intrudes. Which it sometimes does, as here.

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