Now, as the UMC shrinks, Methodists are spending millions of dollars through The Servant Foundation to run an exceedingly silly campaign called “He Gets Us.”
Trying to be relatable, they have run ads during sporting events wading into the cultural fight with their declaration Christ was a refugee. As I mentioned, I am amenable to the argument, but they have planted a flag in a culture war issue that will immediately turn off some people. Just like the white progressive leaders of the UMC did not care a majority of their members did not want gay ordination, they will not care about this either.
Filled with hashtags and currently relevant branding and language, the dying denomination is trying to make Jesus relevant to modernity. They miss the point about Christ. We are supposed to change for him. He already gets us. We need to get him. Trying to make him cool or relevant to current cultural issues co-opts the Creator for the creations of others. It is a terrible waste of money to make Christianity culturally relevant when the faith has historically eschewed cultural relevance for eternal relevance. Read More»
Erick-Woods Erickson | “A Waste of Money” | January 19, 2023
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