Dad hasn’t fared well in pop culture for a long time. I suppose there have been a few positive portrayals of father in pop culture in recent decades but it isn’t easy to think of them. Dad did reasonably well in the post-war 50s. Beaver’s father was a decent guy but when the anti-heroes came to dominate in the 60s, Dad became irrelevant, malevolent, or a doofus. Walt Disney must have had Daddy issues because all his father figures are morons who need to be instructed by brilliant, wise, insightful teen-agers. He knew his baby-boomer market. The most prominent Dad figure since the early 80s has probably been Homer Simpson. Doh! Bill Cosby was a counter-punch but that seems like a million years ago. The 70s Show’s Red Foreman was a mixed figure for whom I nevertheless have some affection. This Cheerios guy is a bit of a super hero but at least it’s a positive portrayal. Peanut Butter cereal is a crime against nature, however.
R. Scott Clark
R.Scott Clark is the President of the Heidelberg Reformation Association, the author and editor of, and contributor to several books and the author of many articles. He has taught church history and historical theology since 1997 at Westminster Seminary California. He has also taught at Wheaton College, Reformed Theological Seminary, and Concordia University. He has hosted the Heidelblog since 2007.
More by R. Scott Clark ›
QIBE: Quest for an Illegitimate Breakfast Experience…
That’s funny.
PS: That Bill Murray tweet is shocking! OJ and Oreos are GREAT!!!
This ad IS definitely a step in the right direction, refreshing in fact…but ya’ll are wrong: PB & Cheerios are only good together when the PB is melting on toast accompanied by a hearty bowl of Cheerios ‘n milk.
Rube, and eaten out of a frisbee, am I right?
Not quite, but that’s a good idea; a standard 175g Discraft UltraStar would have been a good choice for a cereal bowl, as it holds a surprising amount…
Geoff, that seems a tad cynical. Maybe more peanut butter in your morning cereal would help.
But, Scott, our house was a bit legalist when it came to cereal–nothing indulgent and sugared allowed. However Saturdays mom was famous for feeding us doughnuts for breakfast. Isn’t legalism weird?
Peanut butter flavored anything (e.g., Reese’s) never tastes like peanut butter to me but I’m just bitter because I can’t eat PB any more. Having grown up with Capn’ Crunch hard to imagine no sugar for breakfast. Look at it this way, you’re less likely to get diabetes. Your Ma was just looking out for you.
Yea, I admit I’m cynical. But on those rare occasions when we actually have sugary cereal in the house, I do so enjoy it (especially peanut butter flavored cereal!). 🙂
I am with you 100%! That ad is indeed quite refreshing, and peanut butter cereals are gross.
Worst cereal ever: PEANUT BUTTER Cap’n Crunch.
Best cereal ever: Cap’n Crunch BERRIES.
Best cereal experience ever: in college, out of milk, let’s try Cap’n Crunch Berries with fruit punch; BAM mind exploded
If your mind was all that exploded, you got away with something.
“Bill Cosby was a counter-punch but that seems like a million years ago.”
The “Dr. Huxtable” character on the Cosby Show was presented as a “positive” father figure by contemporary standards because he was duly submitted to his emotionally-manipulative, feminist lawyer wife, who had him wrapped around her pretty finger in the most charming mannner. Plus, while he was not portrayed as a typical Simpson-esque “doofus,” he was presented at times as a bumbling goofball.
I think it’s a great ad. I don’t know who General Mills’ advertising agency is, but they also came up with the multiracial family ad for Cheerios (sans peanut butter) that ran last year – and that General Mills continued to run in the face of a racist backlash against it. As far as positive and original Cheerios ads go, that ad agency is now 2 for 2.
Be sure and brush those teeth after breakfast – http://abcnews.go.com/Business/chocolate-toothpaste-good-teeth-claims-crest/story?id=22246222
That seems very wrong.
Negative portrayals of dads and husbands, especially in commercials, has been a pet peeve of mine for years. This ad is nice, a bit over the top, but a move in the right direction.
As for peanut butter at breakfast, the more the better! Anything with peanut butter or peanut butter-y is food from heaven. Clearly, those who view it a crime have some work to do on their sanctification! 🙂
I’ll be keeping an eye on you Martin.
Yes, it is a crime against nature. Actually, I’ve been encouraged seeing a positive portrayl of a dad in “The Middle,” with Patricia Heaton. Should check it out sometime.
You’re right, The Middle shows a counter-(TV)-cultural dad who is comfortable in his masculinity, and often fed up with wife&kids, but not to an Al Bundy extent.
You had me until you defamed the value and contribution of Peanut Butter cereal.
That goes for chocolate cereal too. Candy isn’t breakfast. Chocolate-filled croissants (pain au chocolat) are permitted, however.